This is one of those rare but happy occasions when my core training business, teaching digital imaging in dental clinics and labs, intersects with my studio photography interests. I was invited to make portraits for the Clark County (Washington) Dental Association to use on their Members website. I've worked with dental professionals all around the country for several years now, and alway have fun with projects like this.
The set-up is pretty straight forward, and one that I sometimes set up for clinics to use for their own client portraits, something pretty common with the higher-end family and cosmetic practices. Good clinical intra-oral photos are a standard in any practice, but a really well made portrait that shows the beautiful results of cosmetic or restorative dentistry really sets a successful practice apart from others. There's real artistry in both endeavors.
Making a good head-and-shoulders portrait for business & web is a common project, but one that still needs your creative chops. When I teach studio lighting, I try to convey that it's an important fundamental, and the starting point from which to let your imagination take off.
Isn't that what it's all about?
How are you making portraits in your practice? Or if you're having problems with this, let me know and we'll find solutions together.